Colleen Davis's Articles in Online Marketing

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  • Wanted: An Honest Brochure
    In marketing, coming up with positive and almost blanket messages are regular tricks of the trade. And although this sounds negative in itself, we cannot deny the fact that positive messages tend to spread faster.
  • Why Postcards Can Be More Than Postcards
    Normally, a postcard is something you pick up when you are away from home. Travel destinations use postcard printing for travelers to buy and send to their friends. Often this features a very nice picture of the place
  • 6 Habits of Highly Effective Marketing Using Business Cards
    When people print business cards, their usual goal is only to introduce themselves and their company. Thousands of full color business cards are printed by business card printing services just for this very simply purpose.
  • Focused vs Unfocused Marketing
    While marketing can be approached in a variety of different ways, two different primary forms will be focused marketing and unfocused marketing. There are many people who will swear by one of these or the other
  • Get the Best Price By Staying With the Same Place
    The idea of shopping around is so that you can pick up the best possible price because you’ve seen what everyone in the area charges. This can be an effective practice when you first start up something, but at what point do you decide that you want to stay
  • Building a Booklet from the Ground Up
    If you are designing the booklet yourself however, try using full color booklets. They are always better than black and white ones, especially if you have a beautiful and colorful design or layout. They will stand out more, and would interest otherwise bored readers.
  • Things to Consider for Your Product Launches
    Advertising for a new product can be quite a bit different from advertising for something that has been around for a while. The way you phrase things and the kind of images you use are going to be distinctly different when marketing for new products
  • Don’t Forget About Your Brand Name
    Ever walked up to a really interesting poster on the wall that just grabbed your attention. The images were good, the information was overall solid, but once you were done looking at it you couldn’t figure out for the life of you what company made it.
  • What Do Taglines Do?
    Are taglines really that necessary for a business? That’s a difficult question to answer because there are so many different companies who approach the subject in a wide variety of ways. Some companies are known for their taglines.
  • Using Multiple Posters at One Time
    The idea behind a lot of poster printing campaigns I’ve seen is to get the company’s name and marketing message in a set location, and that’s all. A single poster is therefore enough to accomplish this, and all the company will often put up in any given place.
  • Never Bother With Sub-par Business Cards or No Cards at All
    You’re about to go to a tradeshow and you realize that you don’t have any business cards on you anymore. You had handed out the last one just the week before and you haven’t had a chance to print business cards since.
  • Establishing the Right Tone
    Ever picked up a piece of advertising, maybe a postcard, and seen in massive letters across the front of it something that just sounds so incredibly excited you can’t really believe it anymore? It’s like commercials where the announcers have these giant smiles
  • Don’t Let Your Marketing Get Too Rigid
    You might have started down a certain path, but don’t make that force you into staying on it if things get a little rough. Many companies plan well in advance for their marketing, sometimes having multiple marketing campaigns on their plate months
  • Know What You’ve Done Before
    A very important element in marketing is being aware of exactly what you’ve done in the past. There are a few reason why this is going to be important. The first is because you want to be able to gauge how well a particular message
  • Combining Your Marketing
    I just don’t understand why so many companies end up making everything so separate. The idea is focusing on one form of marketing at a time rather than figuring out ways to combine them all into a single marketing push.
  • Where do You Get Your Information?
    Each time a new marketing push comes along you’re going to need to gather quite a bit of information on your customers and what they like. This is the vital first step towards any successful marketing.
  • Understanding the Marketing Impact of Business Cards
    Business cards can often be a little tricky to understand when it comes to the exact way they help your marketing. This confusion is drawn from the fact that they can often have a much different impact depending on the type of business that you run.
  • Targeting Your Market
    Your market position can make you or break you. A quick look at the market dynamic between the three big discount department store chains, Wal-mart, K-mart and Target will give you a compelling example
  • Common Marketing Mistakes for Small Businesses
    There are some common marketing techniques that small businesses employ that do not usually benefit them.
  • Driving Customers to Your Interactive Website
    Interactivity is a very important aspect of modern advertising. The ability of a consumer to feel like he is interacting – in real time or close to it – with a product or company can play a major role in getting that consumer to become a customer.
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