Robert II Smith's Articles in Sport

  • Market Failure in Sports
    The following is a literature review of relevant research studies carried out to determine how market failure is used as a rationale for government involvement in sports.
  • Sport Marketing
    Within this paper, an examination will be provided of sports marketing. Included in this examination, information will be offered on sports advertising and promoting. Subsequently, the relationship between sports marketing and the media will be addressed. Trends that have emerged and continue to influence sports marketing will then be addressed.


 
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